1. Introduction
Mort’s Water Company and Mort’s Heating and Plumbing are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.mortsonline.com and engage with our services, including our SMS communication program.

2. Information We Collect
We may collect personal information that you voluntarily provide to us when you:
Contact Us: Including your name, email address, phone number, and any other information you choose to provide.
Request Services: Such as your address, service preferences, and payment information.
Opt-In to SMS Communications: Including your mobile phone number and consent preferences.

3. Use of Your Information
We use the information we collect to:
Provide Services: To schedule and perform heating and plumbing services.
Process Payments: To manage billing and payments for our services.
Communicate with You: To send service updates, appointment reminders, promotional offers, and other information related to our services.
Improve Our Services: To analyze usage and enhance customer experience.

4. SMS Communications
By providing your phone number, you consent to receive information (e.g., service updates, appointment reminders) and marketing messages (e.g., special promotions and deals) from Morts Water Company and Morths Heating and Plumbing at the number provided, including messages sent by autodialer. Consent is not a condition of purchase.

Message Frequency: Messages may be sent periodically based on your interactions with us.
Charges: Message and data rates may apply.
Opt-Out: You can opt out at any time by replying "STOP" to any of our messages. After opting out, you will no longer receive SMS messages from us.
Assistance: For help, reply "HELP" to any of our messages or contact us at info@mortsonline.com.

5. Data Sharing and Disclosure
We do not share, sell, rent, or trade your personal information, including SMS opt-in data and consent, with any third parties, subsidiaries, or affiliates. However, we may disclose your information:
Service Providers: To third-party vendors who perform services on our behalf, such as payment processing and appointment scheduling.
Legal Obligations: If required by law or to protect our rights and property.

6. Data Security
We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure.

7. Your Rights
You have the right to:
Access and Update: Review and request changes to your personal information.
Opt-Out: Unsubscribe from marketing communications, including SMS messages.
Data Deletion: Request the deletion of your personal information, subject to legal obligations.

8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new Privacy Policy on our website. Your continued use of our services after such changes constitutes your acceptance of the updated policy.

9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: info@mortsonline.com
Phone: (800) 439-6678
Address: 1410 GULL AVE, Latimer, IA 50452

By using our services, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information as described herein.